Where to plan a product launch in Geneva?

You know as well as we do: for an event to be successful, you have to create expectation and buzz. And to do that, you have to prepare a whole strategy to promote your product launch. You can do this by..:

• Take advantage of your participation in a trade show to talk about your product launch.
• Organize an e-mailing campaign one to two months in advance;
• Animate social networks by creating a countdown to the D-day for your guests;

In short, there is no shortage of solutions: but above all, avoid saying too much! The key is to remain evasive, to cultivate mystery, and to arouse curiosity and thus expectation.

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The most important thing in a product launch is to reach the widest possible audience. That’s why it’s crucial not to limit yourself to people who already know your company or the journalists with whom you already have a relationship.

It is better not to focus on a relevant but too narrow target, try to reach as many influential people as possible.

• In the media,
• Journalists…
• Influencers…
• The people who participated in the financing of your project,
• Future consumers of your product,
• The collaborators who participated in the project,

The aim is to offer you a basis for creating a “bond of complicity” with your guests.

To create a launch that matches the image of the product you’re launching, make sure it’s custom-designed so that it’s unlike any other. Nothing is too beautiful to sublimate your new product, so personalize your event so that it is unmatched and focus on atypical choices!

Gala evenings, executive meetings, conventions, public relations events, press trips, plenary sessions with training workshops…

Whatever form your product launch takes, surprise your guests with a high-impact event that reflects you. All of which will be enhanced with recognizable elements of your visual identity.

Choose a date and time for your product launch. In order for you to gather a larger number of people, check for possible conflicts with major sporting events, school holidays, similar events, religious holidays, etc.

Organising a product launch requires a lot of preparation and thought.

The choice of caterer or restaurant is crucial to the success of the event. Above all, the reputation of the service provider must be taken into account: know-how, experience, quality of service, etc.

By opting for a top-of-the-range restaurant or catering service in Geneva that has already proven itself to a demanding clientele, you can be sure that the organisation of the day will live up to your expectations. Our staff can help you find the right reception hall and advise you in the choice of the different service providers. His team can also take care of the decoration so that everything is in harmony with your style or the theme you have chosen.

For your event to be a success, trust Signé EHG. At your request, we can impress your guests with culinary shows or remain discreet while remaining responsive to the needs of each guest.

By using our catering services for your product launch, we will put all our talents to work for your event to make it unique.