Planifier la lancement d'un produit à Genève

Where to plan a product launch in Geneva?

Logo Signé EHG - Ecole Hôtelière de Genève

Restaurant or Catering Service, find the right partner to plan your product launch in Geneva.

Organizing a product launch is a great way to showcase your product, build hype around it, and even acquire local sales..

The more people will talk about your product, both at the event and through social media, the better…

To make your project a moment that will be remembered by your guests, you will need a minimum of coordination. Will you need a catering service or a dining room? The latter is the keystone of your organization.

Meilleur restaurant de geneve près place des nations avec terrasse


  • Maximum capacity 200 pers.
  • Terrace
Meilleur traiteur de Geneve - EHG Traiteur


  • Up to 500 pers.
  • Geneva and its surroundings
Organiser un Evenement pour votre société avec EHG Traiteur Genève

EHG Traiteur, the excellence of our catering service to plan a product launch in Geneva

Choosing the right caterer for your event in Geneva is essential to make your reception a success. Using an experienced professional catering service who listens to your needs and expectations is essential to avoid organisational problems on the one hand and disappointment of the guests on the other.

We put our know-how at your disposal for the organization of your product launch. We take in hand all the details of the organization and we commit ourselves to provide you with a tailor-made and personalized service. Our cooks will concoct for you a refined and personalized menu.

Your guests are your priority, enjoy your evening with them. Let us surprise them with original canapés and creative cocktails. Served by our brigade, all you have to do is taste the delicious dishes concocted by the chefs of the Hotel School of Geneva..

The restaurant Vieux-Bois , a place steeped in history for your product launch

With its magnificent terrace and breathtaking view of Ariana Park, the Restaurant Vieux-Bois does everything possible to make your event unique.

Our extremely well-trained team is there to understand your needs and organize your event tailored to meet and exceed your expectations.

We believe that attention to detail makes the big difference between the ordinary and the extraordinary. Whatever your event needs are, we strive to meet them with expertise, dedication and hospitality in everything we do.

Innovation and anticipation of your requests are the watchwords of our chefs to guarantee you an exceptional event.
They constantly adapt different working techniques in order to fine-tune the preparation and management of the banquet without neglecting its festive aspect. Great importance is given to the finishing touches as well as the presentation of the dishes, without ever neglecting the taste!

Catering service for vernissage in Geneva |Comment planifier un vernissage a Genève - EHG Traiteur


Quentin Lindt - Event Manager - Restaurant Vieux Bois et EHG TraiteurQuentin Lindt
Event Manager
Restaurant Vieux-Bois
Avenue de la Paix 12 – CH 1202 Geneva
Tel : +41 22 919 24 21

7 tips to plan a product launch in Geneva?

You know as well as we do: for an event to be successful, you have to create expectation and buzz. And to do that, you have to prepare a whole strategy to promote your product launch. You can do this by..:

  • Take advantage of your participation in a trade show to talk about your product launch.
  • Organize an e-mailing campaign one to two months in advance;
  • Animate social networks by creating a countdown to the D-day for your guests;

In short, there is no shortage of solutions: but above all, avoid saying too much! The key is to remain evasive, to cultivate mystery, and to arouse curiosity and thus expectation.


The most important thing in a product launch is to reach the widest possible audience. That’s why it’s crucial not to limit yourself to people who already know your company or the journalists with whom you already have a relationship.

It is better not to focus on a relevant but too narrow target, try to reach as many influential people as possible.

  • In the media,
  • Journalists…
  • Influencers…
  • The people who participated in the financing of your project,
  • Future consumers of your product,
  • The collaborators who participated in the project,

The aim is to offer you a basis for creating a “bond of complicity” with your guests.

To create a launch that matches the image of the product you’re launching, make sure it’s custom-designed so that it’s unlike any other. Nothing is too beautiful to sublimate your new product, so personalize your event so that it is unmatched and focus on atypical choices!

Gala evenings, executive meetings, conventions, public relations events, press trips, plenary sessions with training workshops…

Whatever form your product launch takes, surprise your guests with a high-impact event that reflects you. All of which will be enhanced with recognizable elements of your visual identity.

The next step is to find an ideal location for your event. The best venues are often booked well in advance, so start looking for a location as soon as possible.

A phrase often heard, especially in the marketing and event industry, is: “You won’t get a second chance to make a good first impression”. But the first impression your guests will have on the day of the launch is the appearance of the venue.

Choose a venue that is the right size for the number of guests you plan to invite and that matches the style and ambiance of your event.

The location of your product launch in Geneva should also be easy to find so that guests don’t get lost along the way. If you plan to bring entertainment equipment or large decorations, make sure that the banquet hall is easily accessible and that parking spaces are available for vendors and suppliers.

When contacting potential venues or potential partners, keep in mind some basic information about your event:

  • Your projected budget,
  • The approximate number of guests,

Since its creation, EHG Traiteur à Genève has been able to position itself among the best caterers in Geneva and its neighbouring communes such as Carouge, Cologny, Lancy, Le Grand-Saconnex, Pregny-Chambésy, Vernier, Veyrier and Chêne-Bougeries.

Choose a date and time for your product launch. In order for you to gather a larger number of people, check for possible conflicts with major sporting events, school holidays, similar events, religious holidays, etc.

Organising a product launch requires a lot of preparation and thought.

The choice of caterer or restaurant is crucial to the success of the event. Above all, the reputation of the service provider must be taken into account: know-how, experience, quality of service, etc.

By opting for a top-of-the-range restaurant or catering service in Geneva that has already proven itself to a demanding clientele, you can be sure that the organisation of the day will live up to your expectations. Our staff can help you find the right reception hall and advise you in the choice of the different service providers. His team can also take care of the decoration so that everything is in harmony with your style or the theme you have chosen.

For your event to be a success, trust Signé EHG. At your request, we can impress your guests with culinary shows or remain discreet while remaining responsive to the needs of each guest.

By using our catering services for your product launch, we will put all our talents to work for your event to make it unique.

A product launch is a key moment that must be remembered.

Don’t limit yourself to a presentation by the general manager and a buffet! Your guests did not come to hear you say what you could have told them via email or webcam!

For such an event, you need palpable, sensorial elements, especially if your product is dematerialized.

The most successful product launches are those that gave their guests the opportunity to live a unique experience, related to the product itself.

  • Free product trials,
  • Buffet created especially for the occasion with flavours or a theme in accordance with the product,
  • A neat atmosphere (magician, circus artist, live concerts…)…..

The only limit is your imagination and your budget.

Discover the event services SIGNÉ EHG

Restaurant Vieux-Bois
Restaurant events :
Private events :
Wedding | Wedding anniversary | Funeral reception | Baptism | Communion | GRTA | Birthday party
Profesionnal events : Gala dinner | Seminar | Room rental | Meeting | Vernissage | Inauguration | Product launch | Business breakfast | Business Lunch | End of year party | Banquet | Cocktail | Dining Cocktail

Restaurant Le Trinquet
Events : Wedding | Wedding anniversary | Funeral reception | Baptism | Communion | Birthday party | Meeting | Business Lunch | End of year party |

EHG Traiteur

Catering Events
Private events : Wedding | Wedding anniversary | Funeral reception | Baptism | Communion | Birthday party
Profesionnal events : Gala dinner | Seminar | Room rental | Meeting | Vernissage | Inauguration | Product launch | Business breakfast | Business Lunch | End of year party | Banquet | Cocktail | Dining Cocktail