Interview
Enzo De Amorim
Hello Enzo,
Today we have the privilege of talking to Enzo De Amorim,EHG graduate and alumni 2022.
Hello Enzo, could you briefly introduce yourself?
I’m Enzo De Amorim, a graduate of the École Hôtelière de Genève (EHG), with a background in hospitality and management. I’ve been lucky enough to gain solid experience in the luxury sector, notably with Lamborghini Genève, where I currently work as Marketing & CRM Manager.
Before joining the École Hôtelière de Genève (EHG), you obtained a bachelor's degree in hotel and catering science and technology. What influenced your decision to pursue studies in this field?
My passion for hospitality and service has always guided me. I chose to study hospitality because it combines my interest in human contact, management and service excellence. A bachelor’s degree in hotel management was an obvious way for me to develop my skills in this field.
Why did you choose to continue your career at the École Hôtelière de Genève (EHG)?
EHG enjoys an excellent reputation in the hotel industry. I chose this school for its balanced practical and academic approach, as well as for the professional opportunities it offers. What’s more, the city of Geneva is an international center for the luxury hotel industry, which has enabled me to make valuable contacts for my career.
What do you think sets EHG apart from other hotel schools?
EHG stands out for its personalized approach and emphasis on hands-on experience. Small classes and direct access to teachers mean that students are closely supervised, while compulsory internships provide hands-on experience in industry.
If you had to sum up your EHG experience in three words, which would you choose and why?
Rich, instructive and inspiring. These three words reflect the diversity of my experiences at EHG, the quality of the teaching, and the professional opportunities that have resulted.
What was the most significant event or moment in your studies?
The most memorable moment was my internship at Lamborghini Geneva. It was an incredible opportunity to work for a world-renowned luxury company, and it had a profound influence on my career direction.
Your career path began with internships in the restaurant business in Carcassonne, then moved on to Servette FC, and ended as an administrative trainee and marketing assistant for Lamborghini Geneva. Could you describe your career path in detail, highlighting the significant impact these experiences have had on your professional development?
My career path began with an internship in the restaurant business in Carcassonne, where I learned the importance of rigor and organization. My time at Servette FC gave me an understanding of sports event management and the importance of teamwork. Finally, at Lamborghini Genève, I was able to combine my marketing and management skills in a luxury environment, which was decisive for my current career.
What motivations or ambitions guided your choice of internships, and how have they contributed to your career development?
My internships were chosen with the aim of acquiring a global vision of the industry, from service to management to marketing. Each experience has given me complementary skills that have shaped my professional profile.
You're currently Marketing & CRM Manager at Lamborghini Genève. Can you tell us more about your position and what you like about it?
As Marketing & CRM Manager, I’m responsible for managing marketing campaigns, analyzing customer data and building customer loyalty. What I enjoy most is being able to combine creativity and strategy with direct contact with a demanding clientele.
