Starts June 30, 2025
This certificate will give you the essential tools to transform your approach to management and create winning strategies.
Specialized Continuing Education
Lead with vision and strategy
This module deals with the art of strategy, i.e. how to analyze a strategic situation, how to identify and choose a superior competitive position, and how to create the organizational context to implement the chosen strategy.
The key strategic decisions addressed in this module concern the seizing of external opportunities, the choice of competitive strategies, the creation of competitive advantages and the allocation of critical resources over long periods.
The module adopts a general management perspective, looking at the business as a whole and examining how each function is integrated into an overall competitive strategy. It focuses on the analysis, decisions and actions that influence the performance of hotel businesses.
Skills & Objectives of the module
Upon successful completion of this module, students will be able to
Critically analyze strategic situations to identify optimal competitive positions and develop effective strategies adapted to specific organizational contexts.
Assess external opportunities and threats to develop innovative competitive strategies, while optimizing the allocation of critical resources over the long term.
Synthesize the company's various functions into a global competitive strategy, integrating general management perspectives to optimize the performance of hotel businesses.
Contact
Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24