Date available soon
This certificate will provide you with the key skills to create and position luxury brands, develop exclusive products and succeed in a highly competitive sector.
Specialized Continuing Education
Create luxury brands and exclusive products.
The “Luxury Branding, Marketing & Product Development” module focuses on the luxury industry and its particularities in terms of branding, marketing and product development.
Students will learn the skills needed to create, position and promote a luxury brand. They will understand the key concepts of branding, added value and brand strategy in the luxury industry.
In addition, students will gain an in-depth understanding of the product development process in the luxury goods sector, from design and production to marketing and distribution.
This module will enable students to explore the specific challenges faced by luxury brands and develop the skills essential for success in this competitive field.
Skills & Objectives of the module
Upon successful completion of this module, students will be able to
Conceptualize and implement a branding strategy for a luxury brand, using advanced differentiation and positioning techniques.
Analyze and assess trends in the luxury goods market to identify opportunities for developing unique, attractive products that meet customers' needs and desires.
Design, manage and execute creative and effective marketing initiatives that build awareness of the luxury brand and stimulate demand in the international marketplace.
Contact
Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24