Date available soon
This certificate will provide you with the essential skills to personalize services, exceed customer expectations and deliver a unique and memorable luxury experience.
Specialized Continuing Education
Offer a tailor-made luxury experience
The “Personalization & Luxury Service Experience” module focuses on personalization and the luxury service experience in hospitality and luxury goods management.
Students learn different techniques and approaches to personalizing services and delivering an exceptional luxury customer experience. They also study the importance of understanding individual customer needs to create memorable experiences.
The module explores topics such as customer segmentation, preference management, the creation of personalized recommendations and in-depth complaint management.
Students acquire the skills needed to anticipate and exceed customer expectations, and to offer a distinctive and exclusive luxury service.
Skills & Objectives of the module
Upon successful completion of this module, students will be able to
Analyze and assess individual customer needs using segmentation techniques to create customized luxury service experiences.
Create and implement personalized recommendations based on an in-depth understanding of customer preferences, trends and luxury industry standards.
Proactively resolve customer complaints and issues using advanced conflict management and communication skills to maintain a positive, seamless luxury service experience.
Contact
Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24